Mobile App Pre-Launch Checklist

18 items · Mobile App Launch · Hard difficulty · 2 hours

Technical pre-launch checks to release a stable, compliant mobile app.

• Set crash-free rate target

  Define an acceptable crash-free percentage (e.g., 99.5%) and SLAs for post-release fixes.

• Confirm release build stability

  Run release-mode builds on device lab and a range of OS versions and devices.

• Ensure build signing and CI/CD pipeline are set

  Verify keystore/provisioning, automated builds, and store upload steps in CI.

• Run accessibility audit

  Quick sweep for basic a11y compliance before release.

• Verify screen-reader labels and semantics

  Check VoiceOver/TalkBack reads controls and dynamic content correctly.

• Check color contrast and scalable text

  Confirm contrast ratios and that fonts scale with system settings.

• Prepare App Store and Play Store listings

  Gather copy, assets, and metadata needed for each store listing.

• Write concise app title, subtitle and description

  Include essential keywords and highlight key features; prepare localized variants.

• Upload localized screenshot set and app icon

  Provide proper resolutions and localized screenshots for required device sizes.

• Include privacy policy and terms URLs in store metadata

  Ensure URLs are reachable and reflect current data practices.

• Implement user data deletion and export capability

  Provide a way to delete/export user data per privacy rules and test it end-to-end.

• Test deep links and universal links

  Verify link routing works from web, emails, and other apps on iOS and Android.

• Validate push notification permission flow

  Test first-run prompt, settings, and opt-out handling on both platforms.

• Verify analytics, crash reporting, and monitoring are configured

  Confirm events, user properties, and crash reports show up in dashboards.

• Prepare release notes and versioning

  Write clear release notes, semantic version, and migration notes for users.

• Run final performance and app size checks

  Measure cold start, memory use, and binary/package size against targets.

• Confirm legal & regulatory compliance (privacy, COPPA, GDPR)

  Verify consent flows, data retention, and required disclosures are implemented.

• Collect beta feedback and fix critical blockers

  Triage beta reports, prioritize fixes, and verify hotfixes in a release build.

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