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Mobile App Pre-Launch Checklist

Hard 18 items · 2 hours
testuser's avatar
testuser Published 1 month ago
Mobile App Launch

This checklist guides mobile teams through essential technical checks before submitting an app to the stores. It’s for developers, QA, product managers, and release engineers preparing a stable, compliant public release.

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  1. Set crash-free rate target — Define an acceptable crash-free percentage (e.g., 99.5%) and SLAs for post-release fixes.
  2. Confirm release build stability — Run release-mode builds on device lab and a range of OS versions and devices.
  3. Ensure build signing and CI/CD pipeline are set — Verify keystore/provisioning, automated builds, and store upload steps in CI.
  4. Run accessibility audit — Quick sweep for basic a11y compliance before release.
  5. Verify screen-reader labels and semantics — Check VoiceOver/TalkBack reads controls and dynamic content correctly.
  6. Check color contrast and scalable text — Confirm contrast ratios and that fonts scale with system settings.
  7. Prepare App Store and Play Store listings — Gather copy, assets, and metadata needed for each store listing.
  8. Write concise app title, subtitle and description — Include essential keywords and highlight key features; prepare localized variants.
  9. Upload localized screenshot set and app icon — Provide proper resolutions and localized screenshots for required device sizes.
  10. Include privacy policy and terms URLs in store metadata — Ensure URLs are reachable and reflect current data practices.
  11. Implement user data deletion and export capability — Provide a way to delete/export user data per privacy rules and test it end-to-end.
  12. Test deep links and universal links — Verify link routing works from web, emails, and other apps on iOS and Android.
  13. Validate push notification permission flow — Test first-run prompt, settings, and opt-out handling on both platforms.
  14. Verify analytics, crash reporting, and monitoring are configured — Confirm events, user properties, and crash reports show up in dashboards.
  15. Prepare release notes and versioning — Write clear release notes, semantic version, and migration notes for users.
  16. Run final performance and app size checks — Measure cold start, memory use, and binary/package size against targets.
  17. Confirm legal & regulatory compliance (privacy, COPPA, GDPR) — Verify consent flows, data retention, and required disclosures are implemented.
  18. Collect beta feedback and fix critical blockers — Triage beta reports, prioritize fixes, and verify hotfixes in a release build.
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