LinkedIn Profile Optimisation

20 items · Productivity · Easy difficulty · 1 hour

Optimize your LinkedIn profile for visibility, credibility, and networking.

• Set a custom LinkedIn URL

  Use your name or professional brand to make your profile link easy to share.

• Prepare and upload a professional headshot

  Use a clear, recent head-and-shoulders photo with a neutral background.

• Crop and format headshot for clarity

  Crop to show head and shoulders, ensure good lighting, and use 400x400 px minimum.

• Write a headline with a clear value proposition

  Use role + specialty + outcome to tell people what you deliver.

• Include target keywords across your profile

  Place 3–5 industry keywords in headline, About, and Experience for discoverability.

• Draft an engaging About section story

  Write in first person, explain who you help, how, and why it matters.

• Start About with a one-line hook

  Lead with a clear benefit or audience line to grab attention.

• Quantify achievements in the About section

  Include 2–3 metrics (%, $, time saved) to show impact.

• Update Experience entries with metrics and outcomes

  Rewrite bullets to show results and your role in achieving them.

• Add media or links to support experience claims

  Attach case studies, presentations, or articles as evidence.

• List and pin your top 5 skills

  Order skills so the top 3 reflect your current focus area.

• Request recommendations and endorsements

  Ask 3 colleagues or clients with a short, specific prompt.

• Populate the Featured section with your best work

  Feature 2–3 key posts, articles, or portfolio pieces.

• Enable Creator Mode if you publish content

  Turn on if you regularly post and set topic hashtags to boost reach.

• Add contact info and a website or booking link

  Include email, personal site, and calendar link for easy outreach.

• Adjust profile visibility and 'Open to' settings

  Make your profile public and enable job or hiring indicators if relevant.

• Write 1–2 personalised outreach message templates

  Create short templates with a value hook and call-to-action.

• Identify target contacts and send personalised invites

  Aim for 10–30 targeted connects weekly with a custom note.

• Plan a posting and engagement cadence

  Schedule 2–3 posts/week and 10–15 min/day to comment and connect.

• Track profile analytics weekly and iterate

  Review profile views and search appearances; tweak keywords monthly.

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