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LinkedIn Profile Optimisation

Easy 20 items · 1 hour
testuser's avatar
testuser Published 3 days ago
Productivity

This checklist helps professionals sharpen their LinkedIn presence for clearer positioning, discoverability, and networking. It’s for job-seekers, freelancers, and career-builders who want a polished, results-focused profile.

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  1. Set a custom LinkedIn URL — Use your name or professional brand to make your profile link easy to share.
  2. Prepare and upload a professional headshot — Use a clear, recent head-and-shoulders photo with a neutral background.
  3. Crop and format headshot for clarity — Crop to show head and shoulders, ensure good lighting, and use 400x400 px minimum.
  4. Write a headline with a clear value proposition — Use role + specialty + outcome to tell people what you deliver.
  5. Include target keywords across your profile — Place 3–5 industry keywords in headline, About, and Experience for discoverability.
  6. Draft an engaging About section story — Write in first person, explain who you help, how, and why it matters.
  7. Start About with a one-line hook — Lead with a clear benefit or audience line to grab attention.
  8. Quantify achievements in the About section — Include 2–3 metrics (%, $, time saved) to show impact.
  9. Update Experience entries with metrics and outcomes — Rewrite bullets to show results and your role in achieving them.
  10. Add media or links to support experience claims — Attach case studies, presentations, or articles as evidence.
  11. List and pin your top 5 skills — Order skills so the top 3 reflect your current focus area.
  12. Request recommendations and endorsements — Ask 3 colleagues or clients with a short, specific prompt.
  13. Populate the Featured section with your best work — Feature 2–3 key posts, articles, or portfolio pieces.
  14. Enable Creator Mode if you publish content — Turn on if you regularly post and set topic hashtags to boost reach.
  15. Add contact info and a website or booking link — Include email, personal site, and calendar link for easy outreach.
  16. Adjust profile visibility and 'Open to' settings — Make your profile public and enable job or hiring indicators if relevant.
  17. Write 1–2 personalised outreach message templates — Create short templates with a value hook and call-to-action.
  18. Identify target contacts and send personalised invites — Aim for 10–30 targeted connects weekly with a custom note.
  19. Plan a posting and engagement cadence — Schedule 2–3 posts/week and 10–15 min/day to comment and connect.
  20. Track profile analytics weekly and iterate — Review profile views and search appearances; tweak keywords monthly.
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