Launching a SaaS — MVP Checklist

19 items · Technical · Hard difficulty · 2 hours

Everything you need to ship a SaaS MVP and land your first customers.

• Validate problem with 5 target-customer interviews

  Ask about pain points, current solutions, and willingness to pay.

• Define 1–3 core features for the MVP

  List only must-have features that deliver the core value quickly.

• Create a user journey map for the core flow

  Sketch steps from signup to first success to spot friction.

• Choose tech stack and hosting

  Pick frameworks, DB, and a cloud provider with easy deploy options.

• Set up project repository, branching, and CI/CD pipeline

  Create repo, main/dev branches, and an automated build/deploy step.

• Implement authentication and user accounts

  Add secure signup/login, password reset, and basic session security.

• Implement password and social logins

  Support email/password plus at least one social OAuth provider.

• Implement email verification and session security

  Add verified flag, secure cookies, and token expiry for sessions.

• Integrate Stripe for billing and subscriptions

  Implement checkout, webhooks for invoice and subscription events.

• Design and build onboarding flow with first-run experience

  Guide users to quick success: tour, sample data, or setup checklist.

• Create a clear pricing page with CTAs

  Show plans, features per plan, and a single conversion action.

• Configure error monitoring with Sentry

  Install Sentry SDK, set environment tags, and test an error capture.

• Add product analytics with PostHog

  Track key events (signup, activation, upgrade) and basic funnels.

• Set up logging, alerts, and uptime monitoring

  Enable logs, create alert thresholds and a simple uptime check.

• Write minimal Terms of Service and Privacy Policy

  Cover data use, billing, cancellations, and contact email.

• Prepare a support channel, FAQ, and basic docs

  Add a contact method, short FAQ, and usage examples for users.

• Plan first 10 customers: channels, list, and outreach templates

  Identify target companies, outreach cadence, and demo script.

• Run end-to-end QA and smoke tests before launch

  Verify signup, onboarding, billing, and core feature flows.

• Deploy, launch, and monitor the first 72 hours

  Watch errors, usage, billing events, and customer feedback closely.

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