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Launching a SaaS — MVP Checklist

Hard 19 items · 2 hours
testuser's avatar
testuser Published 1 month ago
Technical

This checklist guides founders and small teams through a focused SaaS MVP launch. It covers validating the problem, scoping core features, tech and deployment basics, auth and billing, monitoring and analytics, legal essentials, and an actionable first-10-customers plan.

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  1. Validate problem with 5 target-customer interviews — Ask about pain points, current solutions, and willingness to pay.
  2. Define 1–3 core features for the MVP — List only must-have features that deliver the core value quickly.
  3. Create a user journey map for the core flow — Sketch steps from signup to first success to spot friction.
  4. Choose tech stack and hosting — Pick frameworks, DB, and a cloud provider with easy deploy options.
  5. Set up project repository, branching, and CI/CD pipeline — Create repo, main/dev branches, and an automated build/deploy step.
  6. Implement authentication and user accounts — Add secure signup/login, password reset, and basic session security.
  7. Implement password and social logins — Support email/password plus at least one social OAuth provider.
  8. Implement email verification and session security — Add verified flag, secure cookies, and token expiry for sessions.
  9. Integrate Stripe for billing and subscriptions — Implement checkout, webhooks for invoice and subscription events.
  10. Design and build onboarding flow with first-run experience — Guide users to quick success: tour, sample data, or setup checklist.
  11. Create a clear pricing page with CTAs — Show plans, features per plan, and a single conversion action.
  12. Configure error monitoring with Sentry — Install Sentry SDK, set environment tags, and test an error capture.
  13. Add product analytics with PostHog — Track key events (signup, activation, upgrade) and basic funnels.
  14. Set up logging, alerts, and uptime monitoring — Enable logs, create alert thresholds and a simple uptime check.
  15. Write minimal Terms of Service and Privacy Policy — Cover data use, billing, cancellations, and contact email.
  16. Prepare a support channel, FAQ, and basic docs — Add a contact method, short FAQ, and usage examples for users.
  17. Plan first 10 customers: channels, list, and outreach templates — Identify target companies, outreach cadence, and demo script.
  18. Run end-to-end QA and smoke tests before launch — Verify signup, onboarding, billing, and core feature flows.
  19. Deploy, launch, and monitor the first 72 hours — Watch errors, usage, billing events, and customer feedback closely.
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