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Content Strategy Checklist

Medium 16 items · 2 hours
testuser's avatar
testuser Published 3 days ago
Productivity

A practical checklist to build a content strategy that attracts, engages, and converts your audience. Ideal for marketers, small business owners, and content creators who need a clear, repeatable plan.

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  1. Set clear content goals — Define business outcomes, target KPIs, and deadlines.
  2. Identify target audience — Summarize ideal customers, stakeholders, and decision-makers.
  3. List audience demographics — Record age, location, role, industry, and firmographics.
  4. Document audience pain points and needs — Note problems, questions, and goals your content will address.
  5. Choose content pillars and themes — Select 3–5 core topics that align with goals and audience needs.
  6. Audit existing content — Inventory content, note performance, and identify gaps to fill.
  7. Do SEO keyword research — Find high-value keywords, search intent, and content opportunities.
  8. Map keywords to content pillars — Assign primary and secondary keywords to each topic or page.
  9. Select primary content formats — Decide on blog posts, videos, emails, social posts, or podcasts.
  10. Choose distribution platforms — Pick channels where your audience already engages (web, social, email).
  11. Create a content calendar — Schedule topics, formats, publish dates, and responsible owners.
  12. Define content creation workflow — Outline steps, tools, review checkpoints, and handoffs.
  13. Assign roles and approval steps — Designate creators, editors, approvers, and publishing owners.
  14. Plan distribution and promotion — Schedule organic posts, email sends, repurposing, and paid boosts.
  15. Set metrics and reporting cadence — Choose KPIs (traffic, leads, engagement) and reporting intervals.
  16. Establish review and optimization routine — Hold monthly reviews to update content, SEO, and promotion plans.
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