Content Strategy Checklist

16 items · Productivity · Medium difficulty · 2 hours

Plan, produce, and promote content that hits your goals.

• Set clear content goals

  Define business outcomes, target KPIs, and deadlines.

• Identify target audience

  Summarize ideal customers, stakeholders, and decision-makers.

• List audience demographics

  Record age, location, role, industry, and firmographics.

• Document audience pain points and needs

  Note problems, questions, and goals your content will address.

• Choose content pillars and themes

  Select 3–5 core topics that align with goals and audience needs.

• Audit existing content

  Inventory content, note performance, and identify gaps to fill.

• Do SEO keyword research

  Find high-value keywords, search intent, and content opportunities.

• Map keywords to content pillars

  Assign primary and secondary keywords to each topic or page.

• Select primary content formats

  Decide on blog posts, videos, emails, social posts, or podcasts.

• Choose distribution platforms

  Pick channels where your audience already engages (web, social, email).

• Create a content calendar

  Schedule topics, formats, publish dates, and responsible owners.

• Define content creation workflow

  Outline steps, tools, review checkpoints, and handoffs.

• Assign roles and approval steps

  Designate creators, editors, approvers, and publishing owners.

• Plan distribution and promotion

  Schedule organic posts, email sends, repurposing, and paid boosts.

• Set metrics and reporting cadence

  Choose KPIs (traffic, leads, engagement) and reporting intervals.

• Establish review and optimization routine

  Hold monthly reviews to update content, SEO, and promotion plans.

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