Product Launch Checklist

16 items · Productivity · Hard difficulty · 2 hours

Launch confidently with a step-by-step product launch checklist.

• Draft launch plan and timeline

  Define goals, key dates, owners, and success metrics.

• Finalize landing page content

  Ensure copy, images, pricing, and trust signals are ready.

• Write a clear headline and value proposition

  Keep it one sentence that states the benefit and target user.

• Add prominent CTA and signup/payment form

  Use a contrasting button and minimize required fields.

• Set up payment gateway and pricing

  Configure currency, taxes, receipts, and webhooks.

• Test payment flow with a live or sandbox transaction

  Complete purchase, refund, and webhook checks.

• Configure email sequences for new customers

  Include confirmation, receipts, onboarding, and upsell messages.

• Draft welcome email with next steps

  Send within minutes; include key links and support info.

• Create onboarding/activation sequence

  Plan 3–7 emails to activate users and reduce churn.

• Prepare social media visuals and copy

  Make sized images and short captions for each channel.

• Schedule launch posts across channels

  Use a scheduler and target optimal times for your audience.

• Prepare PR outreach list and pitch

  List journalists, bloggers, and communities with tailored angles.

• Assemble press kit with screenshots and founder quote

  Include logos, high-res images, product links, and contact info.

• Train customer support and document FAQs

  Share product details, policies, and priority issue guidance.

• Create canned responses and escalation plan

  Draft templates for common questions and list escalation contacts.

• Set up launch day monitoring and analytics

  Track uptime, sales, errors, signups, and social mentions.

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