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Product Launch Checklist

Hard 16 items · 2 hours
testuser's avatar
testuser Published 3 days ago
Productivity

This checklist walks you through the essential marketing, payment, support, and monitoring tasks to launch a product confidently. It’s designed for founders, product managers, and small teams preparing for a paid product release.

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  1. Draft launch plan and timeline — Define goals, key dates, owners, and success metrics.
  2. Finalize landing page content — Ensure copy, images, pricing, and trust signals are ready.
  3. Write a clear headline and value proposition — Keep it one sentence that states the benefit and target user.
  4. Add prominent CTA and signup/payment form — Use a contrasting button and minimize required fields.
  5. Set up payment gateway and pricing — Configure currency, taxes, receipts, and webhooks.
  6. Test payment flow with a live or sandbox transaction — Complete purchase, refund, and webhook checks.
  7. Configure email sequences for new customers — Include confirmation, receipts, onboarding, and upsell messages.
  8. Draft welcome email with next steps — Send within minutes; include key links and support info.
  9. Create onboarding/activation sequence — Plan 3–7 emails to activate users and reduce churn.
  10. Prepare social media visuals and copy — Make sized images and short captions for each channel.
  11. Schedule launch posts across channels — Use a scheduler and target optimal times for your audience.
  12. Prepare PR outreach list and pitch — List journalists, bloggers, and communities with tailored angles.
  13. Assemble press kit with screenshots and founder quote — Include logos, high-res images, product links, and contact info.
  14. Train customer support and document FAQs — Share product details, policies, and priority issue guidance.
  15. Create canned responses and escalation plan — Draft templates for common questions and list escalation contacts.
  16. Set up launch day monitoring and analytics — Track uptime, sales, errors, signups, and social mentions.
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