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This checklist guides creators through building an online course—from validating your idea and outlining curriculum to recording, publishing, and launching. It’s for educators, coaches, and experts who want a practical, step-by-step production and launch plan.
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- Define target learner and list top 3 pain points — Name audience, skill level, and measurable problems you solve.
- Validate course topic with surveys, keyword research, and competitor gaps — Confirm demand using search volume, forums, and competitor offerings.
- Write a single-sentence measurable course outcome — State the result learners will achieve (who + can do what + by when).
- Draft course curriculum outline with modules — High-level module list that leads to the stated outcome.
- List 4–8 module titles under the curriculum outline — Keep module titles outcome-focused and sequential.
- Break each module into 3–7 focused lessons — Aim for 5–15 minute lessons or logical learning chunks.
- Choose content formats for each lesson (video, slides, quiz) — Mix videos, text, quizzes, and assignments for engagement.
- Create lesson scripts or bullet-point templates — Outline key points, examples, and calls to action per lesson.
- Set up a dedicated recording space with quiet acoustics — Choose a small, quiet room with controlled lighting and minimal echo.
- Select and test microphone and camera; check audio levels — Prefer a USB or lav mic and record a short audio test.
- Configure lighting, backdrop, and room acoustics; record a short test — Use soft frontal light, clean background, and dampen reflections.
- Design a slide deck template with clear headings and simple visuals — Use large fonts, consistent colors, and readable charts.
- Record a 5-minute sample lesson and review video and audio quality — Assess clarity, pacing, visuals, and engagement.
- Edit videos, add captions, and export in web-friendly formats — Cut pauses, add captions/subtitles, and compress for streaming.
- Choose a course platform, test content uploads, and delivery settings — Compare features (hosting, payments, student access, integrations).
- Set pricing, payment options, and a clear refund policy — Decide on one-time, subscription, tiers, and introductory offers.
- Create a launch marketing plan with timeline and goals — Map pre-launch, launch, and post-launch activities and metrics.
- Draft an email sequence for pre-launch, launch, and onboarding — Include lead magnet follow-ups and launch reminders.
- Prepare a sales page with outcomes, curriculum, testimonials, and CTA — Highlight benefits, show module list, and include a clear buy button.
- Run a pilot launch with a small group and collect feedback to iterate — Offer beta pricing, gather testimonials, and fix content gaps.
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