New Vaccine Introduction: Communication & Advocacy Plan

15 items · Travel · Hard difficulty · 1 hour

Plan clear communication to build confidence and manage vaccine safety concerns.

• Map stakeholders and audiences

  List health workers, influencers, media, policymakers and public segments to target.

• Assign outreach leads for each stakeholder group

  Designate one lead to coordinate messages and activities per group.

• Assign health care worker lead
• Assign influencer and community leader lead
• Assign media liaison
• Assign public engagement lead
• Map likely safety concerns and misinformation

  Identify possible AEFIs, policy questions, and common myths to address.

• Draft clear, simple key messages

  Create short benefit and safety lines tailored to each audience.

• Develop Q&A and holding statements

  Prepare answers to expected questions and brief texts for rapid use.

• Plan a proactive outreach timeline

  Schedule pre-introduction, launch, and ongoing activities with milestones.

• Train health workers on messages and reporting

  Practice delivering messages and how to report suspected AEFIs.

• Set up vaccine safety monitoring and reporting channels

  Establish hotlines, digital forms and data flow to authorities.

• Prepare media materials and a spokesperson brief

  Include factsheets, visuals, and a short briefing note for media.

• Establish a rapid response protocol for incidents

  Define triggers, roles, approval paths, and templated messages.

• Test messages with sample audiences

  Run focus groups or quick polls and revise messages based on feedback.

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