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New Vaccine Introduction: Communication & Advocacy Plan

Hard 15 items · 1 hour
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testuser Published 4 weeks ago
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This checklist helps teams plan clear communication and advocacy when introducing a new vaccine. It’s for health program managers, communicators, and partners preparing outreach and safety responses. Inspired by World Health Organization guidelines. Always consult a qualified healthcare professional.

Inspired by World Health Organization (WHO) guidelines. Always consult a qualified healthcare professional where applicable.

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  1. Map stakeholders and audiences — List health workers, influencers, media, policymakers and public segments to target.
  2. Assign outreach leads for each stakeholder group — Designate one lead to coordinate messages and activities per group.
  3. Assign health care worker lead
  4. Assign influencer and community leader lead
  5. Assign media liaison
  6. Assign public engagement lead
  7. Map likely safety concerns and misinformation — Identify possible AEFIs, policy questions, and common myths to address.
  8. Draft clear, simple key messages — Create short benefit and safety lines tailored to each audience.
  9. Develop Q&A and holding statements — Prepare answers to expected questions and brief texts for rapid use.
  10. Plan a proactive outreach timeline — Schedule pre-introduction, launch, and ongoing activities with milestones.
  11. Train health workers on messages and reporting — Practice delivering messages and how to report suspected AEFIs.
  12. Set up vaccine safety monitoring and reporting channels — Establish hotlines, digital forms and data flow to authorities.
  13. Prepare media materials and a spokesperson brief — Include factsheets, visuals, and a short briefing note for media.
  14. Establish a rapid response protocol for incidents — Define triggers, roles, approval paths, and templated messages.
  15. Test messages with sample audiences — Run focus groups or quick polls and revise messages based on feedback.
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