Mobile App Release Checklist

20 items · Technical · Hard difficulty · 2 hours

A practical checklist to get your iOS and Android app safely published and monitored.

• Bump app version and build number

  Update semantic version and build code for both iOS and Android.

• Archive signed release builds for iOS and Android

  Create signed .ipa (iOS) and AAB/APK (Android) with release keys.

• Install and test release builds on supported devices

  Test on a sample of device models, OS versions, and network conditions.

• Prepare store listing metadata
• Create high-res screenshots and device previews

  Follow platform size guidelines and show key flows.

• Write concise short and long descriptions highlighting features

  Lead with top benefit and include keywords for discoverability.

• Select keywords, category, and age rating

  Use targeted keywords and set the correct content rating.

• Create or update privacy policy and host URL

  Include data collection, usage, and third-party services.

• Document and justify sensitive permissions

  Provide clear reasons for camera, location, contacts, and other sensitive access.

• Write clear release notes and changelog

  List bug fixes, improvements, and notable changes for users.

• Verify in-app purchases and entitlements

  Test purchase flows and sandbox subscriptions before publishing.

• Enable analytics, crash reporting, and alerting

  Set up crash alerts and dashboards before release.

• Configure feature flags and remote config for rollout

  Prepare flags to control gradual rollout and quick fixes.

• Upload builds to App Store Connect and Play Console

  Attach correct build, dSYM/mapping files, and release notes.

• Configure store release settings (pricing, countries, staged rollout)

  Choose release date, region availability, and rollout percentage.

• Run pre-release validations and fix metadata errors

  Use store validators to catch missing icons, links, or screenshots.

• Submit app for review and schedule release

  Select manual or automatic release after approval.

• Monitor review status and respond to reviewer requests

  Check review notes daily and provide requested info promptly.

• Run post-publish smoke tests and verify key user flows

  Test login, purchase, onboarding, and deep links on the live build.

• Monitor analytics, crashes, and be ready to rollback or hotfix

  Watch KPIs for 24–72 hours and have rollback steps documented.

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