Launching a Side Hustle Checklist

19 items · Productivity · Hard difficulty · 2 hours

Step-by-step checklist to validate, build, and launch your side hustle.

• Write a one-sentence problem statement and target customer

  Capture the pain, who has it, and why it matters in one line.

• Interview 5–10 potential customers to validate demand

  Ask about pain, current solutions, and willingness to pay.

• Build a single-page landing with an email/signup CTA

  Use a template (Carrd, Webflow) and focus on headline and CTA.

• Draft three pricing options and choose a test price

  Create a low, mid, and premium option and note target buyers for each.

• List the core MVP features (limit to 3 essentials)

  Include only what proves value to early customers.

• Sketch the customer journey and pick one success metric

  Map discovery → signup → payment and choose KPI (e.g., conversion).

• Choose one primary marketing channel to focus on first

  Pick the channel most likely to reach your target (email, ads, SEO).

• Create simple marketing assets to support launch

  Keep assets minimal and reusable for tests.

• Write clear landing page hero copy and CTA

  One sentence value prop, one benefit line, and a single CTA.

• Draft a one-email outreach template for prospects

  Include problem, solution, social proof, and a clear ask.

• Check business name availability and buy the domain

  Search trademarks and social handles before buying.

• Research local registration, permits, and tax obligations

  Document what registration or licenses you may need locally.

• Open a separate business bank account and set bookkeeping

  Use simple tools (Sheets, Wave, QuickBooks) and track expenses.

• Set final price and enable payment processing

  Add Stripe/PayPal checkout and run a test transaction.

• Create a launch timeline with key dates and owners

  Include soft launch, outreach, follow-ups, and measurement points.

• Run outreach and close your first paying customer

  Personalize contact, present the offer, and ask for the sale.

• Send personalized outreach messages to priority prospects

  Use the drafted email and reference a specific pain point.

• Follow up within 72 hours on initial outreach

  Send a short reminder with a fresh benefit or deadline.

• Collect structured feedback from early customers and iterate

  Ask what they liked, disliked, and what they'd pay next.

Printed from TickYouOff — the interactive version tracks your progress and can be shared with others.