Create an Online Course Checklist

20 items · Productivity · Hard difficulty · 2 hours

A step-by-step checklist to plan, build, and launch a profitable online course.

• Define target learner and primary learning outcome

  Specify audience, skill level, and 1-3 measurable outcomes.

• Validate the course idea with quick research

  Run surveys, interviews, or pre-sales to confirm demand.

• Analyze competitors and identify gaps

  List similar courses, features, and price points to position yours.

• Draft a course outline with modules and lessons

  Map modules, and aim for clear progression and scope control.

• Break each lesson into objectives and key points

  Write 1-sentence objective and 3 key points per lesson.

• Write lesson scripts or detailed speaking notes

  Prepare intros, transitions, and calls to action for each lesson.

• Create assessments and downloadable resources

  Plan quizzes, assignments, transcripts, and handouts for learners.

• Choose course format and delivery style

  Decide between video, text, slides, live sessions, or blended formats.

• Select hosting platform and compare features

  Compare Teachable, Thinkific, Kajabi, Gumroad, or self‑hosted LMS fees and features.

• Set pricing strategy, payment plans, and refund policy

  Decide price, early-bird offers, payment plans, and clear refund terms.

• Prepare recording setup and run technical tests

  Ready a quiet room, stable internet, and file backup plan.

• Set up lighting, camera framing, and backdrop

  Use soft, diffuse lighting and an uncluttered background.

• Test microphone, monitor audio levels, and record a sample

  Listen for noise, check volume, and confirm A/V sync on a short clip.

• Record lessons in short, focused segments

  Keep videos to 10–15 minutes and record in manageable chunks.

• Edit videos and add captions, branding, and transitions

  Trim pauses, add captions, and include intro/outro branding.

• Build a course landing page with clear benefits and CTA

  Write benefit-focused headlines, testimonials, and enrollment steps.

• Plan a launch marketing sequence and promotions

  Schedule emails, free mini-course, webinars, and partner outreach.

• Schedule launch dates, enrollment windows, and deadlines

  Pick announcement, open enrollment, and closing dates with time zones.

• Run a beta with early users and iterate from feedback

  Collect feedback forms from 10–30 beta students and prioritize fixes.

• Track launch metrics and plan post-launch updates

  Monitor sign-ups, completion rate, refunds, and student feedback.

Printed from TickYouOff — the interactive version tracks your progress and can be shared with others.