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Create an Online Course Checklist

Hard 20 items · 2 hours
testuser's avatar
testuser Published 3 days ago
Productivity

This checklist guides creators through validating an idea, building curriculum, recording lessons, and launching the course. It’s for teachers, coaches, and subject-matter experts who want a practical, step-by-step workflow to ship a professional online course.

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  1. Define target learner and primary learning outcome — Specify audience, skill level, and 1-3 measurable outcomes.
  2. Validate the course idea with quick research — Run surveys, interviews, or pre-sales to confirm demand.
  3. Analyze competitors and identify gaps — List similar courses, features, and price points to position yours.
  4. Draft a course outline with modules and lessons — Map modules, and aim for clear progression and scope control.
  5. Break each lesson into objectives and key points — Write 1-sentence objective and 3 key points per lesson.
  6. Write lesson scripts or detailed speaking notes — Prepare intros, transitions, and calls to action for each lesson.
  7. Create assessments and downloadable resources — Plan quizzes, assignments, transcripts, and handouts for learners.
  8. Choose course format and delivery style — Decide between video, text, slides, live sessions, or blended formats.
  9. Select hosting platform and compare features — Compare Teachable, Thinkific, Kajabi, Gumroad, or self‑hosted LMS fees and features.
  10. Set pricing strategy, payment plans, and refund policy — Decide price, early-bird offers, payment plans, and clear refund terms.
  11. Prepare recording setup and run technical tests — Ready a quiet room, stable internet, and file backup plan.
  12. Set up lighting, camera framing, and backdrop — Use soft, diffuse lighting and an uncluttered background.
  13. Test microphone, monitor audio levels, and record a sample — Listen for noise, check volume, and confirm A/V sync on a short clip.
  14. Record lessons in short, focused segments — Keep videos to 10–15 minutes and record in manageable chunks.
  15. Edit videos and add captions, branding, and transitions — Trim pauses, add captions, and include intro/outro branding.
  16. Build a course landing page with clear benefits and CTA — Write benefit-focused headlines, testimonials, and enrollment steps.
  17. Plan a launch marketing sequence and promotions — Schedule emails, free mini-course, webinars, and partner outreach.
  18. Schedule launch dates, enrollment windows, and deadlines — Pick announcement, open enrollment, and closing dates with time zones.
  19. Run a beta with early users and iterate from feedback — Collect feedback forms from 10–30 beta students and prioritize fixes.
  20. Track launch metrics and plan post-launch updates — Monitor sign-ups, completion rate, refunds, and student feedback.
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