Communication and advocacy: EVIPNet Europe

20 items · Health · Medium difficulty · 30 min

Practical steps to plan and share evidence-based health advocacy.

• Clarify advocacy objectives

  Write one or two clear goals you want to achieve with your advocacy.

• Identify target audiences

  List the groups or decision-makers you need to reach for each objective.

• Map stakeholder roles and influence

  Sketch who can support, oppose, or implement the change.

• List decision-makers to engage
• List potential partners and champions
• Gather reliable evidence sources

  Collect peer-reviewed studies, official reports and local data to support your case.

• Summarize key messages

  Create 2–3 simple, actionable points in plain language.

• Tailor messages to each audience

  Adjust tone, data level, and calls to action for each group.

• Choose communication channels

  Pick channels (briefs, meetings, social, media) that reach each audience.

• Draft a one-page policy brief

  Keep it concise: problem, evidence, recommendation, and clear ask.

• Prepare supporting visuals

  Use simple charts or infographics and ensure accessibility.

• Plan advocacy activities and timeline

  Set dates for outreach, meetings, and materials release.

• Assign responsibilities

  Record who will do each task and how to contact them.

• Designate a project lead

  Name a single point of contact with phone/email.

• Set review checkpoints

  Schedule progress checks and deadlines for material updates.

• Disclose conflicts of interest

  List funding sources and affiliations for transparency.

• Review content with subject experts

  Ask experts to verify evidence and suggest improvements.

• Pilot messages with a small audience

  Test clarity and reaction before wide release.

• Monitor feedback and impact

  Track responses, reach, and any policy changes.

• Document lessons and update materials

  Record what worked and revise content for next use.

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