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Communication and advocacy: EVIPNet Europe

Medium 20 items · 30 min
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testuser Published 4 weeks ago
Health

A practical checklist to plan clear, evidence-based communication and advocacy for health policy and practice across Europe. Inspired by World Health Organization guidelines. Always consult a qualified healthcare professional.

Inspired by World Health Organization (WHO) guidelines. Always consult a qualified healthcare professional where applicable.

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  1. Clarify advocacy objectives — Write one or two clear goals you want to achieve with your advocacy.
  2. Identify target audiences — List the groups or decision-makers you need to reach for each objective.
  3. Map stakeholder roles and influence — Sketch who can support, oppose, or implement the change.
  4. List decision-makers to engage
  5. List potential partners and champions
  6. Gather reliable evidence sources — Collect peer-reviewed studies, official reports and local data to support your case.
  7. Summarize key messages — Create 2–3 simple, actionable points in plain language.
  8. Tailor messages to each audience — Adjust tone, data level, and calls to action for each group.
  9. Choose communication channels — Pick channels (briefs, meetings, social, media) that reach each audience.
  10. Draft a one-page policy brief — Keep it concise: problem, evidence, recommendation, and clear ask.
  11. Prepare supporting visuals — Use simple charts or infographics and ensure accessibility.
  12. Plan advocacy activities and timeline — Set dates for outreach, meetings, and materials release.
  13. Assign responsibilities — Record who will do each task and how to contact them.
  14. Designate a project lead — Name a single point of contact with phone/email.
  15. Set review checkpoints — Schedule progress checks and deadlines for material updates.
  16. Disclose conflicts of interest — List funding sources and affiliations for transparency.
  17. Review content with subject experts — Ask experts to verify evidence and suggest improvements.
  18. Pilot messages with a small audience — Test clarity and reaction before wide release.
  19. Monitor feedback and impact — Track responses, reach, and any policy changes.
  20. Document lessons and update materials — Record what worked and revise content for next use.
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