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Launch a Side Project

Hard 22 items · 2 hours
testuser's avatar
testuser Published 2 weeks ago
Productivity

This checklist guides makers and entrepreneurs through a fast, focused side project launch. It covers idea validation, MVP scoping, domain and branding, landing page setup, initial marketing, and a clear launch-day plan.

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  1. Define your project idea and target users — State who it's for and what core outcome you deliver.
  2. Write a one-sentence value proposition — Keep it clear: problem + solution + benefit.
  3. List the top 3 user problems you solve — Rank by frequency and pain level.
  4. Run 3 quick customer interviews — 20–30 min each; ask open-ended questions about problems.
  5. Sketch MVP features and scope — Limit to must-have features that prove the idea.
  6. Prioritize features using MoSCoW or ICE — Label features as Must/Should/Could/Won't or score by impact/cost.
  7. Estimate build time for each feature — Use rough hours or days to find a minimal launch scope.
  8. Choose tech stack and hosting — Pick tools that match your skills and speed up delivery.
  9. Reserve domain name and set up a project email — Pick a memorable domain and add a forwarding or email address.
  10. Create simple brand assets: name, logo, colors — Use quick tools or templates; keep visuals consistent.
  11. Build a one-page landing page with a clear CTA — Focus on clarity: headline, benefits, and call-to-action.
  12. Add core value prop, key features, and pricing/plan — Show what users get and any launch offer.
  13. Add a signup form for a waitlist or beta — Collect name, email, and one optional qualifying question.
  14. Optimize the landing page for mobile and speed — Compress images, use fast hosting, and test load times.
  15. Integrate analytics and event tracking — Add basic pageviews and signup conversion events.
  16. Set up waitlist/beta signup flow and confirmation email — Automate a welcome email and next steps after signup.
  17. Prepare initial marketing: launch email, 3 social posts, outreach list — Write short, benefit-focused copy and schedule posts.
  18. Line up 5 beta testers or early users — Invite engaged people who will give real feedback.
  19. Plan the launch-day timeline and tasks — Map out announcement times, owner for each task, and monitoring windows.
  20. Schedule announcement time and channels — Choose the best hour for your audience and prepare posts.
  21. Assign roles and backup contacts for launch day — Who posts, monitors inbox, handles bugs, and replies to users.
  22. Prepare post-launch tasks: monitor analytics, collect feedback, iterate — Plan daily checks for the first week and a list of quick fixes.
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